Claims Made in Our TV Advert

More people choose HX to travel to the most remote places than anyone else. Discover how we know this below.


penguins on ice

Antarctica and the Arctic are widely recognised within the cruise industry as the two key remote expedition cruise destinations.

Our claim is independently substantiated by the annual Cruise Industry News Expedition Report most recently published in 2025 (“CIN Report 2025”) . Page 55 of the CIN Report 2025 shows HX Expeditions with the highest number of berths, capacity and market share in Antarctica. On pages 57-59, the same metrics are shown for the Arctic where HX Expeditions again is top of the table in terms of berths, capacity and market share. Assuming our average occupancy for the 2024/2025 season, the number of passengers carried by HX for each of these destinations is greater than 100% occupancy of the next largest cruise brand.